Business

Beaumont CVB nets awards for tourism excellence

First Thursday kicked off Eat Beaumont Restaurant Week with jazz at the Art Museum of Southeast Texas, where the outdoor installation by Houston artist Shelbi Nicole was on display. Photo made Thursday, March 4, 2021 Kim Brent/The Enterprise

If you’ve recently noticed Beaumont-branded mugs and bento boxes, a hot new way to kick off the city’s Restaurant Week or an activity tent at local sports tournaments, you’re not alone.

The Texas Association of Convention and Visitors Bureaus also has noticed those changes and given the Beaumont Convention and Visitors Bureau some recognition for its progress.

The CVB landed four awards last week at the Texas Association of Convention and Visitors Bureaus Annual Conference.

It was awarded First Place for Local Awareness, Judge’s Award for Tourism Branding, First Place for Sports Marketing and Second Place for Convention Promotion.

The local awareness award went to the Beaumont CVB Localist Program — a grassroots group that recruits community members to be ambassadors for their city through social media, highlighting restaurants, attractions, and various things to do.

The ARTACO Fest, one of the CVB’s newest events designed to bring guests and fun to the city while remaining safe through the pandemic, won the Judge’s Award for its innovative way to kick-off the start of Restaurant Week.

Despite the challenges that hospitality and tourism industries were facing at the time, Restaurant Week attracted more than 3,500 attendees and raised $6,000 for the Art Museum of Southeast Texas and the Fire Museum of Texas.

“We are so unbelievably proud of our staff that put in the hard work to pull off some amazing campaigns and promotions to better Beaumont and enhance our visibility throughout the state and country,” Marketing Director Christina Lokey said in a statement.

The Beaumont CVB sales team Activity Tent initiative won the award for sports marketing by giving teams and families the opportunity to play games and win prizes while in town for tournaments in Beaumont.

A direct-mail campaign of bento boxes and Beaumont-branded mugs took the second-place award for convention promotion. The sales team sent out 200 packages to meeting planners encouraging them to bring their meeting to Beaumont.

“The response that we got from teams and families at our activity tent and the new business that was acquired from the direct-mail campaign reinforced that what we do matters for this city,” Director of Sales Freddie Willard said i a statement. “We want to create experiences and think outside the box for those that meet and stay in Beaumont.”

In addition to being awarded at the TACVB Annual Conference, the Beaumont CVB team had the distinguished honor of accepting the 2021 John T. “Terry” Bourdier “Spirit of the United Way” Award from the United Way of Beaumont and North Jefferson County, which is given to a partner that goes above and beyond to help the community.

“Our team works hard to not only to create opportunities for visitors but also to improve the quality of life for those that live in Beaumont and the surrounding areas,” Executive Director Dean Conwell said in a statement. “By receiving these awards from both the tourism industry and our local partners, it shows that we are executing both, well.”

Written by Jacob Dick

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